So if you’re a passionate handmade jewelry artist, just like us, you will probably agree that the actual crafting of your homemade jewelry pieces is probably the easiest part to do. The hardest part, however, is getting all this beaity sold. Thankfully, the homemade arts and crafts market is making a huge comeback and more..
While the Etsy requires not a lot of effort in order to get started with it (leaving out the fact that you the requirement of being a handmade artist who actually manufactures stuff is a must), still there are some essential steps that need to be taken. The first on the list is the requirement to have the most appealing photos of the items you’re up to selling there.While the Etsy requires not a lot of effort in order to get started with it (leaving out the fact that you the requirement of being a handmade artist who actually manufactures stuff is a must), still there are some essential steps that need to be taken.
The first on the list is the requirement to have the most appealing photos of the items you’re up to selling there. Because let’s face it, when you’re a customer who’s browsing the “handmade wallets” category on Etsy, the first thing besides the title (and obviously the only one, as it is an item’s preview snapshot), is the visual representation of it – hence the image of an item. So making sure that your item actually looks good is basically one of the tipping selling points. Then on, paying attention to your words choice, when you’re putting up a description of the item is just as important, if not more. This is all due to a simple matter of fact, that the item’s description is the very first thing your eyes get fixed on when you hit the single item’s page. Meaning, carefully avoiding gaffs and consulting a professional marketing pro will probably be a good idea! So good luck with your handmade art and your shot on selling it!
But how did the Etsy company manage to take control of such a versatile, niched market, full of creative types out and about? Well, the matter of the fact is that Etsy’s main advantage over their competitors was its simplicity, lower-than-average fees and the advanced product showcasing functionality it’s been loved for ever since. So, in case by now you’re wondering why you still miss out on this opportunity and not make sales, then here we go!While the handmade market has been raging for years as of now, the Etsy marketplace has been a relatively new addition to the way you’ve been selling stuff off. The main idea behind the marketplace is providing a good place for thousands of handmade artists for all the variety of categories for their products. So though this niche was pre-occupied at the time by small, niched e-stores, group e-stores and all other types of boards, classifieds and stuff, the Etsy was able to dominate the market in just a few short years. What this meant for the handmade industry as a whole remained to be seen until our days.